Using “Hot” Topics to Secure Media Coverage

As PR professionals, it’s our job to constantly be aware of what is, and what will be, a hot topic in the media. In our most recent coverage, we took that direction very literally.

With the mid-July temperatures beginning to skyrocket, it was obvious that the media would be wanting to find stories relating to these scorching days of summer, or, in our case, heat safety. Our client Brady, a company that provides energy systems and commercial HVAC building solutions, was a perfect fit because of their expertise in employee safety (with more than 350 employees).

Check out the coverage Brady received from our pitch on heat safety. Remember, all it takes is some planning about what is a “hot” topic in the media and then waiting until the perfect time.