TV Coverage That Makes A Difference

In a media market that has 4 stations with news coverage (3 broadcast and 1 cable), you face a challenge of providing each their own TV coverage angle for a story that speaks best to their audience and schedule. This week, Articulon knocked it out of the park with a story pitch about the Tobacco-Free Community Forum. All 4 stations covered the event (1 did both a studio interview and event coverage). ABC11 WTVD WRAL TV Spectrum News North Carolina WNCN

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