Three Marketing Tips to Jump Start Your Messaging
- You can’t start a conversation if you tell all before you are asked a question.
Become interesting and engaging by telling what you or your business does with 1 compelling photo and three words? - “Think Different” and lead with your brand promise “to inspire moments of optimism and uplift.” “Never Stop Communicating” it. Make it front and center. “It’s The Ultimate Driving Machine” of your sales pipeline. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
“Think Different” – Apple Company
“To inspire moments of optimism and uplift.” – Coca-Cola
“Never Stop Communicating” – Articulon
“It’s The Ultimate Driving Machine” BMW
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” – Starbucks - The best marketing materials are about your CUSTOMER! Be clear, be brief and guide the narrative. Communicate 📣 👂 only three points: 1️⃣ What problem does your CUSTOMER have or what do they want/need that you can provide, 2️⃣ How will you do it FOR THEM, and 3️⃣ How can THEY have it right now. — Bonus tip 🎉: for B2B marketing, nearly 💯% of your potential customers want to make more money 💵 in an easier (more efficient way) so they have more time to do what they love.
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