The Magnificent Mile Partners with Articulon

RALEIGH, N.C. (September 1, 2009)—The Magnificent Mile (www.magmilerace.com), a fundraising event that includes one-mile runs and walks, has selected Raleigh-based Articulon (www.articulon.com) as its communication agency of record. Proceeds from The Magnificent Mile help fund research grants awarded to find a cure for upper motor neuron diseases.

Articulon is managing marketing and public relations efforts, including advertising, social media and media relations. The fourth annual event is Sunday, September 13, 2009 in downtown Raleigh. More than 750 runners are expected to attend.

“The Articulon team is helping us take The Magnificent Mile to the next level,” says Sarah Roberts-Witt, founder and inspiration behind The Magnificent Mile. “Through the use of new communication tools we are seeing an increase of awareness for the event.”

Articulon’s work with The Magnificent Mile further strengthens its commitment to working with nonprofit organizations to promote cause-related initiatives. In addition to this event, Articulon has partnered with Special Olympics North Carolina, the Tammy Lynn Center for Developmental Disabilities, MS Events, The National Multiple Sclerosis Society’s Eastern North Carolina Chapter and The National Kidney Foundation of North Carolina.

“The Magnificent Mile is a great way to encourage people in the area to support programs that directly affect and improve the lives of those living with motor neuron diseases,” says Cindy Stranad, Articulon principal. “We’re proud to help in raising awareness of this event and this disease.”

The Magnificent Mile includes men’s and women’s competitive one-mile races that serve as the USATF North Carolina State one-mile championship. In addition, it offers a one-mile recreational run/walk and kids’ races. This event is the first of the eight-race Second Empire Grand Prix Series, and will also include entertainment, food and other fun activities. Additionally, organizers seek to encourage sustainable and environmentally conscious activities. The Magnificent Mile is part of Endurance Magazine’s Race Without a Trace initiative.

About Articulon:
Based in Raleigh, Articulon delivers branded marketing and PR programs that are commercially intelligent and targeted to drive results. With a hands-on approach, every campaign is custom built to meet client objectives based on our commitment to creativity and responsiveness. Inspired to gain results, Articulon helps clients to break through the abundance of noise with a brand and a focused message that creates a connection to their audience. Articulon works with professional service-based companies with a need to increase visibility and organizations that promote advocacy and cause-related health initiatives. Work has been completed for emerging brands and Fortune 500 organizations including: Panera Bread, AKC, Defond North America, Better Business Bureau of Eastern North Carolina, Hughes Pittman & Gupton and Saks Fifth Ave. Visit www.articulon.com or call 919.232.5008.

About The Magnificent Mile:
Sarah Roberts-Witt, co-founder and inspiration behind the Magnificent Mile, was an avid runner and marathoner until developing primary lateral sclerosis in 2004. She is now confined to a wheelchair and is unable to speak, but the disease hasn’t stopped her. Since her diagnosis, she has dedicated her time to trying to find a cure-one step at a time. This race combines her love of running with her desire to find a cure for motor neuron disease. The Magnificent Mile races have raised more than $100,000 to fund research grants awarded by the Spastic Paraplegia Foundation to help find a cure for motor neuron disease. Visit www.magmilerace.com.