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Lebanese celebrate roots, future with Raleigh festival

What a great day for our client, Triangle Lebanese Association, during the 17th annual Lebanese Festival. The festival had more than 5,000 attendees. Special shout out to the N&O for recapping such a fun-filled Easter Saturday.  Check out the article below.


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Soha Hilal viewed much of Saturday’s Lebanese Festival through the camera lens on her phone.

She took photos of her daughter, Carla, before the 8-year-old and about 20 other children carried a giant Lebanon flag to a stage on Fayetteville Street’s City Plaza.

Hilal snapped more photos just before Carla walked on the stage to perform a traditional Lebanese dance, known as Dabke.

In fact, it wasn’t until after the music stopped and Carla struck a pose that Hilal stopped taking pictures. After kneeling in front of the stage and holding her gold phone aloft, Carla’s mom stood and high-fived several other camera-wielding Lebanese parents.

“We’ve had her dancing (in the festival) since she was 4,” Hilal said of her daughter, who was born in Raleigh. “We want her to get used to our beats, our music, our culture and our people.”

Organizers said more than 5,000 people crowded the south end of Fayetteville Street on Saturday afternoon to experience dancing, food and other customs of the Middle Eastern country.Saturday’s festival was the 17th hosted by the Triangle Lebanese Association, founded in 1986.

New home

Lebanese have been a part of North Carolina culture for more than a century. But this year, the association had an extra reason to celebrate. TLA late last year bought the first building it can call its own: a 4,500-square-foot structure on Horizon Drive in Raleigh.

“We’ve been saving up for it since we got started,” said Doumit Ishak, a co-founder of the association who serves as its president.

The Lebanese are known for being nomadic, Ishak said. And the Triangle association was no different – gathering in restaurants to socialize and renting out different venues for events over the years. Now it has a space to introduce new cooking classes, dance classes and Arabic classes, Ishak said.

On Saturday, the 50-year-old could hardly contain his excitement. He took a break from manning a grill to hug dozens of friends – even lying on the sidewalk to arm-wrestle with boys.

“These kids are like my own,” he said. “This is an event that, as you can see, makes us so happy and proud.”

North Carolina has been home to Lebanese immigrants since the 1880s and now has about 16,000 Lebanese-Americans, say with N.C. State University’s Khayrallah Program for Lebanese-American Studies.

Prominent Raleigh businessman and restaurateur Greg Hatem – who owns Sitti, Gravy and the Raleigh Times, among others – comes from a Lebanese family.

The community has been a part of the culture for so long that the N.C. Museum of History last summer hosted an exhibit called “Cedars in the Pines,” which chronicled Lebanese life in North Carolina.

But for others, such as 7-year-old Jacob Pogerelski, Saturday’s festival provided a rare opportunity to learn about an unfamiliar culture.

His family, which is of Polish descent, spent time at a booth learning Phoenician – the language of some of ancient Lebanon’s earliest settlers – before studying the food selections.

“I can’t believe my name in Phoenician is only two symbols,” Pogerelski said. “It’s interesting.”

Lebanese are known for being hospitable and family-oriented, so many are eager to share their culture, said Bisharah Libbus, who moved to the U.S. from Lebanon in 1971 and now lives in Chapel Hill.

Saturday’s event, which acted as a reunion for many Lebanese in the community, reminded him of when he was embraced by a stranger while walking in his hometown of Tyre last year.

“Your grandmother and my grandmother were sisters! Come, come let’s have coffee,” he recalled the woman saying. “I had never met her. But that’s how we are, very warm.”

Media Plan Set for 29th Annual International Festival of Raleigh

 

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Articulon has completed a multi-media ad buy to promote the 29th annual International Festival. After careful review of print, online, broadcast and outdoor advertising options, the firm has created an advertising package that maximizes reach per dollar spent and focuses on connecting with new audiences. Of key importance was to leverage added value opportunities such as contests and editorial.

This is one phase of a muti-level publicity and media relations campaign Articulon is managing to increase attendance at the International Festival.

 

 

 

 

 

DocuSource Acquires One to One Group

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DocuSource of NC was recently featured in the Triangle Business Journal for its acquisition of the One to One Group in Florida. DocuSource owners became minority shareholders in the One to One Group in 2011 and took over majority ownership this year. Concurrent with this acquisition, The One to One Group is opening a Boston office, which is the third location for the company and solidifies its position as a dominant player in the Eastern United States. Read the full story in the Triangle Business Journal by clicking here.

About DocuSource of North Carolina, LLC: DocuSource, a full-service resource for printing and communication materials, has built its success on providing businesses the most important elements of visual impression. From customized marketing, training and technical documents, to life-size graphics, to an online document management system; DocuSource delivers communication relevant to each client’s success. Headquartered near RTP, N.C., DocuSource is a women-owned organization with a complete production, fulfillment, and distribution operation. The customer care experts at DocuSource offer a customized approach to maximize their clients’ printing needs adding value and saving time. Using state-of-the-art resources, the DocuSource printing experts create tailored solutions including personalized booklets, binders, DVDs, large format color graphics and much more. From start-ups to Fortune 1000 brands, DocuSource has proven relationships with servicing industries such as biotech and pharmaceutical, contract research, education and software development. To learn more about DocuSource, please visit www.docusourceofnc.com.

About The One to One Group: Based in Sarasota, Florida, the firm is nationally acclaimed for its success in support of non-profit organizations from Massachusetts to Florida. Focused on human services, cultural arts, and academic clients, The One to One Group improves non-profit response rates through the use of data-driven, highly personalized, full-color printed direct mail, and Internet campaigns that target requests with pinpoint precision. To learn more about The One to One Group, please visit www.the1to1group.com.

29th Annual International Festival of Raleigh is Getting Early Media Attention

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Melissa Beard, executive director of International Focus has finished taping two interviews for local TV.

Bill LuMaye, host of Community Matters on MYRDC, and Jayne Kirkpatrick, host of The City Show on RTN 11, interviewed Beard about the upcoming International Festival to be held September 19-21 at the Raleigh Convention Center.

This is one phase of a muti-level publicity and media relations campaign Articulon is managing to increase attendance at the Festival.

In it 29th year, the International Festival is three days of food, music, dance, shopping and education activities representing 63 different cultural groups that make up the population of Wake County. It kicks off with a naturalization ceremony where each year as many as 300 foreign-born residents become citizens.

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Meet the Raleigh Company that Fueled Amazon’s Smartphone Launch

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TOURtech, provider of managed IT services for corporate, sporting and entertainment events, receives media attention for its work in making the Amazon smart phone launch a success. The company provided a private managed Wi-Fi network to ensure the smartphone demo had an uninterrupted signal and the media covering the product launch could post, blog and file their stories while the event was happening.

Read more about TOURtech in the Triangle Business Journal by clicking here and at WRAL LocalTechwire by clicking here.

Founded in 2004 as an IT company for concert tours, TOURtech has grown to provide a full spectrum of managed IT services  for corporate, sporting and entertainment events throughout the U.S. and Canada. Some notable clients and events include: Amazon, Nike, Beyonce, Madonna, Coachella Music Festival, Lollapolooza, NFL and Austin Rodeo.

 

 

 

 

 

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