Magnificent Mile Organization Partners with Articulon for Marketing

RALEIGH, N.C. – Magnificent Mile, which puts on fund-raisers to support research into upper motor neuron diseases, is partnering with Raleigh-based Articulon for media relations.

The organization will put on its fourth annual event in Raleigh on Sept. 13.

“The Articulon team is helping us take The Magnificent Mile to the next level,” said Sarah Roberts-Witt, founder of The Magnificent Mile. “Through the use of new communication tools we are seeing an increase of awareness for the event.”

Roberts-Witt was an avid runner and marathoner until developing primary lateral sclerosis in 2004. She is confined to a wheelchair and is unable to speak. Since the diagnosis of the disease, she has dedicated her time to trying to find a cure-one step at a time.

The press release:

RALEIGH, N.C. — The Magnificent Mile, a fundraising event that includes one-mile runs and walks, has selected Raleigh-based Articulon as its communication agency of record. Proceeds from The Magnificent Mile help fund research grants awarded to find a cure for upper motor neuron diseases.

Articulon is managing marketing and public relations efforts, including advertising, social media and media relations. The fourth annual event is Sunday, September 13, 2009 in downtown Raleigh. More than 750 runners are expected to attend.

“The Articulon team is helping us take The Magnificent Mile to the next level,” says Sarah Roberts-Witt, founder and inspiration behind The Magnificent Mile. “Through the use of new communication tools we are seeing an increase of awareness for the event.”

Articulon’s work with The Magnificent Mile further strengthens its commitment to working with nonprofit organizations to promote cause-related initiatives. In addition to this event, Articulon has partnered with Special Olympics North Carolina, the Tammy Lynn Center for Developmental Disabilities, MS Events, The National Multiple Sclerosis Society’s Eastern North Carolina Chapter and The National Kidney Foundation of North Carolina.

“The Magnificent Mile is a great way to encourage people in the area to support programs that directly affect and improve the lives of those living with motor neuron diseases,” says Cindy Stranad, Articulon principal. “We’re proud to help in raising awareness of this event and this disease.”

The Magnificent Mile includes men’s and women’s competitive one-mile races that serve as the USATF North Carolina State one-mile championship. In addition, it offers a one-mile recreational run/walk and kids’ races. This event is the first of the eight-race Second Empire Grand Prix Series, and will also include entertainment, food and other fun activities. Additionally, organizers seek to encourage sustainable and environmentally conscious activities. The Magnificent Mile is part of Endurance Magazine’s Race Without a Trace initiative.