Event Marketing Tip – Everybody Loves a FREE Event, Right?

Event Marketing Tip – It is event season and everybody loves a FREE event, right?

Not the organizers. People often value most what they pay for.

Free events get strong registration but have huge no show rates. This can cost you 💸💸💸. You have to plan as if everyone is coming, that means wasted food and other event expenses.

Shane Reiser, CEO of Techpublic shares, “The free events I’ve organized have all had a 25%-40% no-show rate. Charging $5 decreases the no-show rate to ~15%. Charging >=$10 drops it to <5%.”

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