Happy Holidays 2018
A special holiday video greeting to express our sincere appreciation for your confidence and loyalty. We are thankful and extend to you our best wishes for a happy and healthy end of the year.
Articulon Insights
Wishing You a Happy Thanksgiving Weekend
A special Thanksgiving-time video greeting to express our sincere appreciation for your confidence and loyalty. We are thankful and extend to you our best wishes for a happy and healthy Thanksgiving Day.
Articulon – A 2017 Award-Winning PR Firm
Articulon is proud to announce that once again we are an award-winning PR Firm, receiving two Award of Excellence Inspire Awards from NCPRSA.
The first recognizes outstanding public relations tactics, know as a Bronze Inspire Award. Articulon received a Award of Excellence for media relations efforts for the 31st Annual International Festival of Raleigh. Judging was based on — planning/content, creativity/quality, technical excellence and results.
The second recognizes practitioners who have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Articulon received an Award of Excellence in the Events and Observances category for the 31st Annual International Festival of Raleigh. Judging was based on – research, planning, execution and evaluation.
The team at Articulon was recognized at an awards banquet on May 10, 2017, along whit other public relations professionals.
The history of annual award recognition of Articulon for PR excellence extends more than 10 years, and includes Inspires by NCPRSA, Sir Walter Awards by the Raleigh Public Relations Society, ADDY Awards by the Triangle Ad Federation and Communicator Awards by Academy of Interactive and Visual Arts.
To see a history of Articulon Awards click here.
To see some of our outstanding work click here.
Law firm marketing top 14 trends and best practices for 2017
We have worked with more than a dozen law firms in our 15 year history. Plantiff, business, real estate, and defense, and there’s one thing in common. Managing new biz time with existing clients. The broad trends are being driven by client behavior instead of economic trends. Success demands more individual understanding of client thinking and less focus on systems. The law firms with a client-centric approach will have a clear advantage. BTI conducted 300 in-depth interviews with corporate counsel and 150 in-depth interviews with law firm marketing leaders. There is one goal: spot the opportunities and trends which will have the most impact on law firms in the new year. The top 14 from BTI for 2017 are:
- Clients with bet-the-company work have quadrupled over the last 3 years.
- Top legal decision makers report a bevy of new complex matters coming in the door but almost no new budget to accommodate these bigger, more complex cases.
- Corporate counsel spending at large companies hit a record in 2016 but was driven by in-house spending.
- The largest law firms will continue to spend 1/3 more on client development than other firms and use this tactic as a tool to gain share.
- Employment Litigation, IP Litigation, and Class Actions will get more of the legal budget in 2017 than in prior years.
- Banking, Financial Services and Pharmaceuticals have the biggest need for complex work.
- Rates are becoming polarized—clients are paying higher rates for more complex work and putting more price pressure on routine work to help fund the new complex needs.
- The overall flat to sluggish market is masking enormous opportunity in the rise in demand for complex and bet-the-company work.
- Pharmaceuticals shows strong demand in 8 areas of legal practice.
- Corporate counsel are hiring new law firms at a pace not seen in 10 years.
- More law firms will conduct large-scale client feedback initiatives.
- New generation General Counsel will continue to take over for retiring baby boomers and will be more demanding of law firms and less forgiving.
- Banking has strong demand for 7 areas of legal practice.
- Law firm marketing leaders will face unprecedented workloads as RFPs increase, new generation GCs continue to take over, and pressure to drive revenue increases.
Think about how you are managing relationships with GCs and the constant demand for revenue driving activities. Check out our portfolio for content marketing and other thought leadership.
BTI’s Market Outlook and Client Service Review 2017
BTI discusses the best new opportunities for 2017, how new client service leaders make it to the top, and how to get ahead of the market in both share and profitability.