Archive for category: Articulon Announcements

RALEIGH, N.C. (November 25, 2009)—Articulon (www.articulon.com), a Raleigh-based public relations and marketing firm, has been selected as public relations agency of record for MainSail of Beaufort (www.mainsailofbeaufort.com), a 48-townhome development located in Beaufort, N.C.

“Articulon’s record of success makes it the perfect partner for this project,” says Richard Stockett, MainSail of Beaufort developer. “They are creating a buzz around co-ownership and the many great features the MainSail development offers.”

Articulon is tasked with building awareness of MainSail and educating the public on the benefits of co-ownership when considering a second home. The firm is concentrating media relations in cities within a three-hour radius of Beaufort, including the Triangle, Goldsboro, Greensboro, Greenville, Kinston, New Bern and Rocky Mount.

“We are excited to work with Richard and his team on this project,” says Cindy Stranad, APR, Articulon principal. “It is always a pleasure to have the opportunity to share new, unique and exciting concepts like MainSail’s co-ownership.”

The MainSail development is located within walking distance of Beaufort’s Front Street restaurants, shopping district and the Town Creek Marina. The townhomes are three-story, 1,925 square-foot homes with three bedrooms, three bathrooms, a roof top terrace, two decks, two porches, large two-car garages and an elevator in each unit. On-site amenities include a large pool, hot tub, cabana, clubhouse with fitness room, spa facilities, a large gathering room and a full-service concierge. Pre-sale pricing starts at less than $60,000 per unit share.

About Articulon:
Based in Raleigh, Articulon delivers branded marketing and PR programs that are commercially intelligent and targeted to drive results. With a hands-on approach, every campaign is custom built to meet client objectives based on our commitment to creativity and responsiveness. Inspired to gain results, Articulon helps clients to break through the abundance of noise with a brand and a focused message that creates a connection to their audience. Articulon works with professional service-based companies with a need to increase visibility and organizations that promote advocacy and cause-related health initiatives. Work has been completed for emerging brands and Fortune 500 organizations including: Panera Bread, AKC, Defond North America, Better Business Bureau of Eastern North Carolina, Hughes Pittman & Gupton and Saks Fifth Ave. Visit www.articulon.com or call 919.232.5008.

About MainSail of Beaufort:
MainSail of Beaufort is a Southern Star Community located in Beaufort, North Carolina. MainSail townhomes offer buyers an outstanding vacation experience and lifestyle in a manner that cannot be found elsewhere in coastal North Carolina. MainSail is conveniently located within walking distance of Beaufort’s Front Street restaurants, shopping district and the Town Creek Marina. The new development’s charm and amenities combined with the hassle-free and affordable co-ownership structure make MainSail a unique, one-time opportunity. Visit www.mainsailofbeaufort.com for more information.

RALEIGH, N.C. (October 28, 2009)—Branding and public relations firm Articulon (www.articulon.com) announces today that it has been named the agency of record for MS Events (www.mseventsnc.org), a nonprofit organization dedicated to raising funds for local causes through producing endurance events. For the second consecutive year, the Raleigh-based firm is managing marketing and public relations efforts including Web development and media outreach.

While Articulon will continue to build brand awareness of its three core events in print, a greater emphasis will be placed on messaging with integrated marketing. The 2009-2010 season starts with the Ridgewood Turkey Trot on Thanksgiving Day, followed by the St. Patty’s Run Green 8K, and the bike tour Cup ‘n Cone next July. All three events benefit the National Multiple Sclerosis Society of Eastern North Carolina.

“The bike and foot races that MS Events produces continue to focus on raising funds and awareness of MS,” says Cindy Stranad, Articulon principal. “We are proud to further our long-standing relationship.”

2009 marks the third year Articulon has worked with MS Events on its signature fundraising event, the Ridgewood Turkey Trot. Articulon’s efforts have helped increase participant support by more than 60 percent.

Earlier this year, Articulon and MS Events collaborated on the inaugural St. Patty’s Run Green 8K. The run attracted nearly 900 participants, exceeding the expectation of MS Events director, Bruce Bokish. In addition, the firm provided communication support for the fifth annual Cup ‘n Cone Tour, which had a 30 percent increase in participation compared to 2008.

“Building on the success of the Turkey Trot, this year we engaged Articulon to assist with all of MS Events’ fundraising efforts,” says Bokish. “The partnership is integral to the growth of our organization and its events.”

Articulon remains committed to working with area nonprofit organizations to increase awareness of their cause-based initiatives. In addition to working with MS Events, the company has collaborated on projects with the National Kidney Foundation of North Carolina, Special Olympics North Carolina, the National Multiple Sclerosis Society of Eastern North Carolina, the Spastic Paraplegia Foundation and the Tammy Lynn Center for Developmental Disabilities.

About Articulon:
Articulon impacts the way our clients communicate their brands and events to build stronger relationships with existing and prospective customers, sponsors, shareholders, employees and the community. With a