Articulon News and Announcements

Brady Selects Articulon as Agency of Record

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RALEIGH, N.C. (July 25, 2011) ― Brand communication and public relations firm Articulon announces today that Brady, a client since 2010, has reengaged the firm as its agency of record. Brady provides high-efficiency HVAC systems and comprehensive building solutions for commercial and industrial facilities across North Carolina. Articulon is implementing integrated public relations and social media plans to elevate brand awareness.Brady Logo

“Articulon is an agency that has always delivered opportunities and produced results for Brady,” says Jim Brady, company president. “The Articulon team couples its strong understanding of our business and culture with enthusiasm to drive value across the system.”Trane Logo

Brady is headquartered in Greensboro, North Carolina with offices in Raleigh, Fayetteville, Wilmington and Charlotte. The company, employing 327 associates, works with building owners, facility managers, developers, architects and contractors to provide sustainable building solutions for commercial and industrial facilities. Brady partners with customers with a diverse range of solutions including building automation, energy conservation, green design, performance contracts and mechanical systems.

“For nearly 50 years, Brady has earned a reputation as a company that cares for its customers, employees and the community,” says Cindy Stranad, APR, Articulon principal. “We share these same values as Brady is the industry partner that makes the difference.”

About Articulon:
Articulon, an integrated marketing agency based in Raleigh, N.C., impacts the way clients communicate their brands to build stronger relationships with customers, sponsors, shareholders, employees and community. Each campaign is built with a customized, integrated approach and measured by tangible results. We work with clients to increase visibility in six practice areas: Professional Services, Finance & Banking, Real Estate, Retail & Consumer, Health & Wellness, and Cause & Sport. Visit www.articulon.com.

About Brady:
Brady is headquartered in Greensboro, North Carolina with offices in Raleigh, Fayetteville, Wilmington and Charlotte. Founded in 1962 by Chairman Don Brady, the company remains a family owned enterprise, today employing 327 associates. The company works with building owners, facility managers, developers, architects, engineers and contractors providing sustainable, comprehensive building solutions for commercial and industrial facilities. Brady provides customers with a diverse range of solutions including building automation, energy conservation, green design, performance contracts, mechanical systems, parts and supplies, as well as responsible technical support. Visit www.bradyservices.com or call (800) 849-1915.

TCAR Partners with Downtown Raleigh Alliance

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RALEIGH,  N.C. (July 12, 2011) – TCAR (www.TCAR.com), the Triangle Commercial Association of REALTORS®, announces today a strategic partnership with the Downtown Raleigh Alliance (www.YouRHere.com). TCAR has integrated its commercial real estate exchange portal, Tacquire, into the DRA website to provide visitors with real-time commercial property and lease data.

Tacquire tracks office, industrial, retail and specialty space available for lease across the Triangle region, as well as buildings and land being marketed for sale. The database is set up to be searchable by location, property type, price range and square footage. To ensure accuracy, Tacquire has in-house researchers that regularly verify and update listings.

“TCAR and its members have played a pivotal role in the growth of the greater Raleigh area, and we are proud to partner with them,” says David Diaz, Downtown Raleigh Alliance president and CEO. “In using Tacquire’s database, we are able to provide potential investors with instant access to information on six million square feet of commercial office space in downtown Raleigh.”

With a population of more than 405,000, Raleigh is the second largest city in the Carolinas, and the fastest growing major city in the state. Formed in 1996, the Downtown Raleigh Alliance is the official nonprofit organization designated to manage and promote downtown Raleigh as a regional center of commerce, tourism and livability.

In addition to providing expanded research capabilities to potential business owners and investors, the partnership brings added exposure to Tacquire members. The Invest section of the YouRHere website averages 4,500 page views per month, increasing the visibility of Tacquire member listings.

About Triangle Commercial Association of REALTORS®:
The Triangle Commercial Association of REALTORS® (TCAR) is one of 1,800 local associations of REALTORS® nationwide that comprise the National Association of REALTORS®. TCAR is the second largest commercial overlay board in North Carolina with 600 members and is accredited through the REALTORS® Commercial Alliance. The association was established in 1995, but began as a committee of the residential board in 1977. TCAR currently serves a 14 county area, including the Triangle, for real estate practitioners, appraisers, property managers, and other professionals allied with the real estate industry. For more information, visit www.tcar.com.

About Downtown Raleigh Alliance: The Downtown Raleigh Alliance is the official nonprofit organization designated to manage and promote downtown as a regional center of commerce, tourism, and livability. Through its dedicated board of directors and professional staff, the Alliance team provides a comprehensive array of programs designed to build on the strengths of the downtown business district. The programs are categorized into five main areas: Clean & Safe Ambassadors, Marketing & Events, Economic Development, City Plaza Management, and Membership and Advocacy. The Alliance was created in 1996 by a coalition of community advocates, corporate leaders, and government officials. Visit www.YouRHere.com for more information.

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Geami Debuts New Packaging System at Health and Beauty Expo

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RALEIGH, N.C. (June 21, 2011) — Geami, a producer of eco-friendly protective packaging materials (www.geami.com), will debut its new system for retailers during the New Product Showcase at the Health and Beauty Global Exposition & Conference. The event will be held June 28-30 in New York City. Geami’s GreenWrap product line and its newest selection of colors and branding options add luxury and sophistication inside the brown shipping box.

Industry professionals that use protective packaging in their shipments will have the opportunity to experience how the eco-friendly wrapping material can save time in the warehouse and reduce overall production costs. Demonstrations of the packaging system will be located in the Green Pavilion at booth #1822 across from the VIP lounge.

“Presentation is everything in the health and beauty industry,” says Marcelo Passos, Geami V.P. “Our clients understand their customers want a brand experience from the moment the box arrives to actually wearing the product. Our new additions to the packaging systems fit that niche.”

Based on customer input, Geami has engineered three systems – iWrap, eWrap and ProWrap – to meet the unique needs of light, moderate and high-volume shippers. Each offers on-demand dispensing of paper-based cushioning material while packers wrap. The interlocking nature of the web eliminates the need for tape adhesives and prevents content movement in the box. This saves time and reduces damage returns, whether the volume of orders is 10 or 10,000.

The newest product, eWrap is the result of health and beauty retailers and ecommerce shippers seeking a packing solution that fits a compact storage area. The automated countertop dispensing system produces 12.5-inch-wide packaging, and refills are ordered by the box.

Large-volume shippers will continue to use the original expander system that has been newly branded ProWrap. This counter-top machine dispenses 14-inch-wide packaging that is sold by the pallet. One pallet of ProWrap produces 33,600 feet of wrapping and has the protective capacity of a truckload of bubble-style packaging.

The iWrap system is designed specifically for small business and modest-volume shippers where portability is required. The easy-to-use dispenser rack and 13-inch-wide rolls can be stored in a cabinet or on a shelf.

About Geami:
Geami®  uses patented technology to create paper-based protective packaging  that prevents damage during the shipment of fragile materials. Founded
in 1994 and based in Raleigh-Durham, North Carolina, Geami is a  privately held company serving Fortune 500 companies, Top 100 catalogers  and light-volume shippers worldwide. The 100 percent recyclable Geami product serves as a cost-effective alternative for oil-based materials such as foams, bubble packaging and air pillows. Nearly 20,000 packages are shipped daily with their contents protected by Geami. Visit http://www.geami.com.

Geami Launches New Product at Internet Retailer Conference

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RALEIGH, N.C. (June 13, 2011) – Geami, a producer of eco-friendly protective packaging materials (www.geami.com), will debut its new product lines at the Internet Retailer Conference & Exhibition. The conference will be held June 14-17 in San Diego.

Companies that use protective packaging to ship parcels will have the opportunity to experience how the eco-friendly Kraft paper wrapping material can save time and money both in the warehouse and in overall production costs. The patented Kraft paper material replaces plastics such as bubble and foam materials. Demonstrations of the packaging system will be located at booth #1836 of the Internet Retailer Conference.

The newest product, eWrap is the result of retailers and ecommerce shippers seeking a packing solution that fits in a compact storage area. The new automated countertop dispensing system produces 12.5-inch-wide packaging, and refills are ordered by the box. Geami’s versatile Kraft protective packaging is used to wrap a wide variety of products such as tableware, glassware, food, health, beauty and cosmetic products. On exhibit will be eco-friendly packaging solutions that are ideal for both light and medium-high volume shippers.

“While attendees will discover how versatile Geami’s Kraft paper wrapping and cushioning materials are to use, the opportunities for increased throughput in processing and packing orders is the linchpin of the system,” says Lynn Moe, account manager for Geami.

Based on customer input, three product dispensing options – iWrap, eWrap and ProWrap – are engineered with the best interest of Geami clients, consumers and the planet. All of the products feature an auto expander, which produces the company’s Kraft paper cushioning material on demand while packers wrap. The interlocking nature of the web eliminates the need for tape adhesives and prevents content movement in the box. This has been shown to be significantly faster than manually wrapping from bubble and foam wraps, making this system more efficient as the industry pushes harder for same-day shipping of internet orders.

Made from high-tensile-strength paper, a patented process creates a honeycomb web that provides impact deflection and shock absorption better than foams, bubble packaging and air pillows of equal volume.

Large-volume shippers will continue to use the original expander system that has been newly branded ProWrap. This countertop machine dispenses 14-inch-wide packaging that is sold by the pallet. One pallet of ProWrap produces 31,000 feet of wrapping and has the protective capacity of a truckload of bubble-style packaging.

The iWrap system is designed specifically for small business and modest-volume shippers where portability is required. The easy-to-use dispenser rack and 13-inch-wide rolls can be stored in a cabinet or on a shelf.

As client relationships with some of the most visible and prominent brand names and retailers continue to grow, Geami has introduced personalization and branding options that enhance the consumer experience and reduce the ecological footprint. Geami paper-based packaging materials are biodegradable and 100 percent recyclable.

About Geami:
Geami®  uses patented technology to create paper-based protective packaging that prevents damage during the shipment of fragile materials. Founded in 1994 and based in Raleigh-Durham, North Carolina, Geami is a privately held company serving Fortune 500 companies, Top 100 catalogers and light-volume shippers worldwide. The 100 percent recyclable Geami product serves as a cost-effective alternative for oil-based materials such as foams, bubble packaging and air pillows. Nearly 20,000 packages are shipped daily with their contents protected by Geami. Visit http://www.geami.com.