Articulon News and Announcements

Articulon Wins 2012 ADDY Award for Social Media

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RALEIGH, N.C. (Feb. 23, 2012) ― Raleigh-based brand communication firm Articulon has received an ADDY®award from the American Advertising Federation Raleigh-Durham chapter. The agency was recognized in the interactive category for its work with the North Carolina Guardian ad Litem program.

“We are honored to have our work recognized by industry leaders,” says Cindy Stranad, APR, Articulon principal and founder. “Meeting the goals of the campaign and sharing this recognition with our clients is a great achievement.”

Articulon was recognized with a Bronze ADDY® for creating a social media campaign to reach and engage a non-traditional, 18-35 male and minority demographic. The volunteer recruitment campaign is titled “Be the Voice for a Child” and showcased the personality and diversity of children and teens in need of a court advocate. Celebrity testimonials were also used to bring the story to life with voiceovers and videos.

“From concept to production, the entire Articulon team strives to reach each client’s audience in a way that’s compelling and emotionally resonates with them,” explains senior account manager Mike Gauss.

The ADDY® awards celebration is one of the most prestigious events in the advertising industry. More than 300 professionals were in attendance as Articulon was honored on February 17 at Dorton Arena.

This award builds upon the recognition Articulon has received for a commitment to exceptional client work and community involvement. The firm has been recognized as one of the top 25 public relations firms in the Triangle for six years by the Triangle Business Journal, has won numerous industry awards including Best in Division Sir Walter Raleigh Awards for creative and PR excellence. In 2010, Articulon was selected by an independent group of judges as a Greater Raleigh Chamber of Commerce Pinnacle Award recipient based on sustained growth and innovation.

About Articulon: 
Raleigh-based brand and PR firm Articulon impacts the way clients engage their brands to build stronger relationships with customers, sponsors, shareholders, employees and community. Each campaign is built with a customized, integrated approach and measured by tangible results. We work with clients to increase visibility in five practice areas: Professional Services, B to B, Real Estate, Health & Wellness, and Cause Marketing.

About AAF-RDU:
The AAF Raleigh-Durham Chapter, part of the national AAF organization, is a not-for-profit association that strives to connect the local advertising industry. It follows the by-laws set forth by the American Advertising Federation, which is the oldest national advertising trade association. It is one of several clubs in the Third District that participates at the national level of the AAF.

 

Hurricane’s Ron Francis to Speak at TCAR Frontier Awards

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RALEIGH, N.C. (February 15, 2012) – TCAR, the Triangle Commercial Association of REALTORS®, announced today that former Carolina Hurricane’s captain Ron Francis will serve as the keynote speaker for the 2012 Frontier Awards. The organization’s signature event honors the top commercial real estate brokers for their transaction volume, as well as leadership in the association, the industry and the community. The seventh annual Frontier Awards will be held at 8 a.m. on Thursday, March 1 at the Carolina Country Club in Raleigh, N.C.

Francis, a former first round draft pick, played 23 seasons in the National Hockey League with the Hartford Whalers, Pittsburgh Penguins, Carolina Hurricanes and Toronto Maple Leafs. In 16 seasons with the Hartford/Carolina franchise, Francis played in 1,186 games, scoring 382 goals and earning 793 assists for 1,175 points—all of which are franchise records. The Hurricanes officially retired Francis’ No. 10 jersey to the RBC Center’s rafters on Jan. 28, 2006, and on Nov. 12, 2007, Francis was inducted into the Hockey Hall of Fame. He now serves as Director of Hockey Operations for the Hurricanes.

“We are thrilled to have Ron join us in celebrating the accomplishments of TCAR members,” said Kerry Saunders, TCAR president. “Like Ron did while playing with the Canes, TCAR members play a critical role in advancing the Triangle region as they are often the first point of contact for new companies looking to locate in the region.”

Awards will be presented in nine categories:

  1. Commercial REALTOR®of the Year Award
  2. President’s Circle Award
  3. Million Dollar Club Winners
  4. Trail Blazer Award
  5. Busy Broker Award
  6. Rising Star Award
  7. William P. Eyerman Award
  8. Community Foundation Award
  9. Development of the Year Award

Registration for the awards breakfast is open at http://tinyurl.com/2012TCARFrontier. Tickets are $35 each and tables of 10 are $300. For additional event information, contact Jennifer Copersito at 919.228.2588 or jennc@tcar.com.

About Triangle Commercial Association of REALTORS®:
The Triangle Commercial Association of REALTORS® (TCAR) is one of 1,800 local associations of REALTORS® nationwide that comprise the National Association of REALTORS®. TCAR is the second largest commercial overlay board in North Carolina with 600 members and is accredited through the REALTORS® Commercial Alliance. The association was established in 1995, but began as a committee of the residential board in 1977. TCAR currently serves a 14-county area, including the Triangle, for real estate practitioners, appraisers, property managers, and other professionals allied with the real estate industry. Visit www.TCAR.com.

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Social Media and New Year’s Resolutions…Staying on Top of Both

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New Years ResolutionNearly half of us (45%) usually make a New Year’s resolution, but less than 10% are successful in achieving that goal. The same can be said in business as well. In this ever-changing marketplace, many companies have resolved to develop a social media presence, but have met less-than-stellar results.

As we head in to February, how many of you are still working toward your goals? How many have been sidetracked already? Here are four tips that can keep you on track – personally and professionally.

  1. Conquer the fear: whether it’s losing weight or raising brand awareness through social media, the first step you need to take is move beyond negative thoughts. Brush away fears like: “My investment won’t pay off.” or “I don’t have the time for this.”
  2. Facebook LogoCommit your time: Any project that feeds positive results is going to take dedicated time and effort. Losing weight can’t happen overnight, neither can building a successful social media strategy. In today’s world, we are all super busy with a laundry list of tasks. If you want the reward, make time each day and prioritize two things that you can do that will move you toward your goal.
  3. Twitter Logo Develop a plan: To achieve success in any aspect of your life, it is critical to develop a game plan before taking action. Don’t start out empty handed and without the right tools to help you succeed. Take a little time to research and learn about what you are facing. Set small achievable goals that you can reach and celebrate as you move toward your ultimate goal. Doing so will keep you motivated and focused on the end strategy.
  4. LinkedIn Logo Stay engaged: If you are trying to lose 30 pounds, reach out to your friends and use them as accountability partners. This will help keep your drive alive as you achieve each milestone. The same holds true in business. In developing a social media presence, look to colleagues for feedback on your plan. Pick their minds on what is working and what needs improvement. Be flexible and willing to adjust your strategy as you move along. Remember it’s called social media for a reason. Keep it social. Stay engaged throughout the process and you’ll see the difference in the end.

Whether it’s a personal or professional goal you are seeking to reach, remember to cut yourself some slack along the way. The process may be difficult and you may have a setback along the way, but don’t beat yourself up. Keep moving toward the goal and good things will come. If you’d like more great social media information, check out the Fresh Ideas blog by BurrellesLuce.

Month 1: Food Bank of Eastern and Central NC

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This year, we turn 10. We’re OK with growing old. We’re not OK with growing stale. We know where we’ve been. More important, we know where we are headed. We’re building brands. Building on success after client success.

Articulon’s 10th anniversary is more than just a milestone; it’s a chance to understand our clients and agency better. We nurture our traditions while we appreciate both the growth and change that have propelled the agency forward.

We couldn’t have made it without our clients, friends and partners. Thank you for 10 great years!

We’re using the power of 10 to make a difference in the lives of Triangle residents. For the next 10 months, we will multiply our creativity by the power of 10 in support of local non-profit organizations.

That means 10 charities, over 10 months on 10 unique holidays will receive 10 gifts in 10 creative ways.

Today, we kick-off our giving celebration on National Tortilla Chip Day! The Articulon team visited the Food Bank of Central & Eastern North Carolina, with 85 pounds of tortilla chips, complete with salsa. This donation will create 72 meals for area individuals in need.

Mike, Sarah, Brian and Cindy make a food donation in honor of Tortilla Chip Day at FBCENC.

The Food Bank of Central & Eastern North Carolina provides more than 150,000 pounds of food every day to 800 community-based emergency feeding programs that serve more than 500,000 individuals at risk of hunger. The organization has six locations that serve 34 eastern North Carolina counties.
Click here to learn how you can support FBCENC and make a difference in someone’s life today.

Yates, McLamb & Weyher Lawyers Named 2012 Legal Elite

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RALEIGH, N.C. (January 24, 2012) ─ Yates, McLamb & Weyher, L.L.P. , a Raleigh, North Carolina-based litigation firm, announces today that Barry S. Cobb and Bo Thompson have been selected as 2012 Legal Elite practitioners by Business North Carolina magazine. Cobb was selected in the Litigation category, his fourth time earning the distinction. Thompson was chosen in the Young Guns category, honoring the best lawyers under the age of 40. This is the second consecutive year Thompson has earned this distinction.

“The Legal Elite distinction reinforces Barry and Bo’s commitment to excellence on behalf of our clients and integrity in the practice of law,” says Dan McLamb, YMW founding partner and member of the Legal Elite Hall of Fame.

Cobb, a partner with the firm, has been in practice for 19 years. He has focused his practice on the representation of physicians, hospitals, long-term care facilities and pharmaceutical companies. His work includes defense of medical malpractice claims, representation of healthcare providers before their licensing boards and alternate dispute resolution. He has taught seminars on medical negligence, risk management for healthcare providers, negotiation and mediation. Cobb currently serves as chairman of the North Carolina Bar Association Litigation Section.

Thompson, also a partner, joined YMW in 2004. He focuses his practice on medical and legal malpractice defense, and other complex civil litigation. He is a member of the Lawyers Weekly inaugural class of “Emerging Legal Leader” and is a “Rising Star” defense lawyer according to North Carolina Super Lawyers magazine. In addition to his litigation practice, Thompson is currently serving a two-year term on the Wake County Bar Association Board of Directors and a three-year term on the North Carolina Chief Justice’s Commission on Professionalism.

Legal Elite attorneys for 2012 were selected from more than 20,000 active members of the North Carolina State Bar. Chosen by their peers, this year the distinction was earned by only 650. A complete list of winners is available in Business North Carolina’s January 2012 issue and online at http://tinyurl.com/2012LegalElite.

About Yates, McLamb & Weyher, L.L.P.: Formed in 1983, Yates, McLamb & Weyher represents civil litigation defendants in cases focusing on medical malpractice, professional and general liability, construction litigation, products liability, insurance coverage and auto negligence. Founding partners Dan J. McLamb and Barbara B. Weyher shared a vision and built a firm characterized by legal expertise and skill, tenacity in defense of their clients’ interests, and civility and professionalism in the practice of law. Today the firm has 29 lawyers. Visit www.ymwlaw.com for more information.

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