Articulon News and Announcements

Media Plan Set for 29th Annual International Festival of Raleigh

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International FocusLogo

Articulon has completed a multi-media ad buy to promote the 29th annual International Festival. After careful review of print, online, broadcast and outdoor advertising options, the firm has created an advertising package that maximizes reach per dollar spent and focuses on connecting with new audiences. Of key importance was to leverage added value opportunities such as contests and editorial.

This is one phase of a muti-level publicity and media relations campaign Articulon is managing to increase attendance at the International Festival.

 

 

 

 

 

DocuSource Acquires One to One Group

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DocuSource of NC was recently featured in the Triangle Business Journal for its acquisition of the One to One Group in Florida. DocuSource owners became minority shareholders in the One to One Group in 2011 and took over majority ownership this year. Concurrent with this acquisition, The One to One Group is opening a Boston office, which is the third location for the company and solidifies its position as a dominant player in the Eastern United States. Read the full story in the Triangle Business Journal by clicking here.

About DocuSource of North Carolina, LLC: DocuSource, a full-service resource for printing and communication materials, has built its success on providing businesses the most important elements of visual impression. From customized marketing, training and technical documents, to life-size graphics, to an online document management system; DocuSource delivers communication relevant to each client’s success. Headquartered near RTP, N.C., DocuSource is a women-owned organization with a complete production, fulfillment, and distribution operation. The customer care experts at DocuSource offer a customized approach to maximize their clients’ printing needs adding value and saving time. Using state-of-the-art resources, the DocuSource printing experts create tailored solutions including personalized booklets, binders, DVDs, large format color graphics and much more. From start-ups to Fortune 1000 brands, DocuSource has proven relationships with servicing industries such as biotech and pharmaceutical, contract research, education and software development. To learn more about DocuSource, please visit www.docusourceofnc.com.

About The One to One Group: Based in Sarasota, Florida, the firm is nationally acclaimed for its success in support of non-profit organizations from Massachusetts to Florida. Focused on human services, cultural arts, and academic clients, The One to One Group improves non-profit response rates through the use of data-driven, highly personalized, full-color printed direct mail, and Internet campaigns that target requests with pinpoint precision. To learn more about The One to One Group, please visit www.the1to1group.com.

29th Annual International Festival of Raleigh is Getting Early Media Attention

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Melissa Beard, executive director of International Focus has finished taping two interviews for local TV.

Bill LuMaye, host of Community Matters on MYRDC, and Jayne Kirkpatrick, host of The City Show on RTN 11, interviewed Beard about the upcoming International Festival to be held September 19-21 at the Raleigh Convention Center.

This is one phase of a muti-level publicity and media relations campaign Articulon is managing to increase attendance at the Festival.

In it 29th year, the International Festival is three days of food, music, dance, shopping and education activities representing 63 different cultural groups that make up the population of Wake County. It kicks off with a naturalization ceremony where each year as many as 300 foreign-born residents become citizens.

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Community Matters Set
Community Matters

Articulon Completes Website for Southern Rehab

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Articulon has completed a website design for long-term client Southern Rehab. As part of Southern Rehab’s 25th anniversary, the firm wanted a fresh, updated look for their website. Using WordPress as the CMS, Articulon created a page layout and structure that is bright, fresh and easy to navigate.

As part of the attention to visual appeal, Articulon created homepage slides and selected  imagery that complements the messaging on each page.

The site includes custom referral forms and is mobile device friendly.

SoRehab

Meet the Raleigh Company that Fueled Amazon’s Smartphone Launch

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TOURtech, provider of managed IT services for corporate, sporting and entertainment events, receives media attention for its work in making the Amazon smart phone launch a success. The company provided a private managed Wi-Fi network to ensure the smartphone demo had an uninterrupted signal and the media covering the product launch could post, blog and file their stories while the event was happening.

Read more about TOURtech in the Triangle Business Journal by clicking here and at WRAL LocalTechwire by clicking here.

Founded in 2004 as an IT company for concert tours, TOURtech has grown to provide a full spectrum of managed IT services  for corporate, sporting and entertainment events throughout the U.S. and Canada. Some notable clients and events include: Amazon, Nike, Beyonce, Madonna, Coachella Music Festival, Lollapolooza, NFL and Austin Rodeo.