Build Your Brand and Reputation

Account Director Mike Gauss shares a little about how and why a company should invest in its brand and reputation. Even when business may be booming.

In this informative article, Mike discusses:

• The role marketing and PR professionals play in building a brand and reputation
• Pitfalls when relying solely on in-house staff to fill all your needs
• How to find the best outsource/contracting partner

Written for the Journal of Construction Accounting and Taxation, Mike applies his knowledge of the construction industry so the information is relatable to construction executives.

Click here to download Getting the Longest and Loudest Bang Out of the Boom in JCAT.

For additional marketing tips and tricks, as well as ways to build your brand and reputation, check out our blog here and subscribe to our email list below.