Over-The-Top (OTT) Marketing
OTT is not the way of the future, it is here now and is taking over the media marketplace. So, what is OTT (over-the-top)?
Author Archive for: Mike
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In-Studio Radio Scoop at KIX 102.9
Account Director Mike Gauss catches up with Doug Austin, program director for KIX 102.9 and the voice behind the Kix Cafe, about evolving programming in the digital age.
Monday Musings – Change the Narrative
The best way to change perception is to gain control of the narrative. This is accomplished in three ways.
Trade Shows are Like Open Houses
We all know that we have to do some trade shows and conferences when marketing BtoB, but why?
Increase Your Business Valuation
This tip will kick up your sales 💵 now and make your business more valuable on exit.