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Articulon Named Agency of Record for Five New Clients
Articulon has been selected as the agency of record for five new clients. The accounts will be managed based on the firm’s expertise in grand opening hospitality, media relations, messaging, social media and website development. “From Wake County politics, to a festival in Raleigh with an estimated attendance of 30,000, to publicity for an IT…
Houston Business Journal Highlights FMI Expansion
Long-term Articulon client FMI Corporation opened their fifth U.S. office in Houston to respond to client demand for support with the boom in oil and gas industry construction. As part of the media plan for announcing the expansion, Articulon arranged an interview for Will Hill, managing director in Houston. Read the full story in the…
Media Plan Set for 29th Annual International Festival of Raleigh
Articulon has completed a multi-media ad buy to promote the 29th annual International Festival. After careful review of print, online, broadcast and outdoor advertising options, the firm has created an advertising package that maximizes reach per dollar spent and focuses on connecting with new audiences. Of key importance was to leverage added value opportunities such as…
DocuSource Acquires One to One Group
DocuSource of NC was recently featured in the Triangle Business Journal for its acquisition of the One to One Group in Florida. DocuSource owners became minority shareholders in the One to One Group in 2011 and took over majority ownership this year. Concurrent with this acquisition, The One to One Group is opening a Boston office,…
29th Annual International Festival of Raleigh is Getting Early Media Attention
Melissa Beard, executive director of International Focus has finished taping two interviews for local TV. Bill LuMaye, host of Community Matters on MYRDC, and Jayne Kirkpatrick, host of The City Show on RTN 11, interviewed Beard about the upcoming International Festival to be held September 19-21 at the Raleigh Convention Center. This is one…