Thoughts, Opinions & Interesting Agency Stuff
Monday Musings – Change the Narrative
The best way to change perception is to gain control of the narrative. This is accomplished in three ways.
Trade Shows are Like Open Houses
We all know that we have to do some trade shows and conferences when marketing BtoB, but why?
Increase Your Business Valuation
This tip will kick up your sales 💵 now and make your business more valuable on exit.
TV Coverage That Makes A Difference
In a media market that has 4 stations with news coverage (3 broadcast and 1 cable), you face a challenge of providing each their own angle for TV coverage.
Event Marketing Tip – Everybody Loves a FREE Event, Right?
It is event season and everybody loves a FREE event, right? Not the organizers. People often value most what they pay for.
Monday Musings – Reduce Your Cost of Acquisition
Who should I target 🎯 with my ad campaign? Bloomberg reports that women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase. So women, right? NOT SO FAST! Did…
Event Marketing Tip
#EventMarketing Tip – When promoting 📢 your event, make ticket buying easy and fast. Be sure to use a ticketing system that integrates (has API and embed coding) to sell tickets/register attendance on your FB event page & website. You are destined to lose registration/ticket sales 🎯 if it takes more than one or two clicks to signup. Don’t…
Motivation That Works
Cindy Stranad is “on it” this month. She has started asking a very simple question: “What two things can we do today to ….” This approach really works, because it sets an attainable goal and gets the team thinking. And at the end of the week, we have done at least 10 actions that can…
Monday Musings – Become Credible
Although studied frequently, the fact that globally people are often more likely to trust the opinion of a stranger over a close friend or associate defies explanation, but is nonetheless a fact worthy of note. **Share who your decision influencer(s) are, comment with who’s endorsement you look for in making a decision?** To this end,…