Thoughts, Opinions & Interesting Agency Stuff

Identity Theft…10 Simple Steps to Protect Yourself

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<![CDATA[ Last year, more than 8 million Americans were victims of identity theft, resulting in a loss of $37 billion. In North Carolina alone, nearly 300,000 people are victimized each year. The average person spends about 59 hours and $631 recovering from ID theft. It’s pretty staggering when you stop and think about it. Although…

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It Doesn’t Take a Disaster to Give

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Like many Americans, I woke Friday to the horrific news of what was transpiring in Japan. Earthquakes and the subsequent tsunami have left the country devastated with thousands feared dead and damage in the billions. How does a country begin to recover from such a devastating disaster? With devastation on such a large scale, where…

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It’s not about customer service

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<![CDATA[ Ask the CEO of any community bank what makes his bank different from the others, and you’ll hear over and over again – “customer service”, “personal attention”, “small town values with big city services”. I did a quick review of the taglines associated with community banks in North Carolina, and found innumerable versions of…

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Some things can’t be said in 140 characters or less.

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Some things can’t be said in 140 characters or less. When that happens, working with editors to publish feature stories in trade journals gets your message squarely in front of your target audience. See the story about our client Brady/Trane that we arranged in CPB Magazine called “Serial Chillers Knock Off High Costs.” http://www.nxtbook.com/nxtbooks/cbp/20110102/#/8 This…

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Krispy Kreme Challenge

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In today’s News & Observer article – what a great article about connecting a cause with donuts and hurling (http://bit.ly/ePhemd). The Krispy Kreme Challenge returns tomorrow with a record 7,500   runners taking part. If you don’t know about the Challenge, runners go 2  miles, eat a dozen doughnuts, then turn around and run the…

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Cindy Stranad Speaks at Raleigh Chamber Event

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<![CDATA[ RALEIGH, N.C. (November 2, 2010) ― Branding and PR firm Articulon (www.articulon.com) announces today that Cindy Stranad, APR, founder and principal, will be the featured speaker at the Greater Raleigh Chamber of Commerce’s Central AM Network event on November 4, 2010. Stranad will discuss important lessons of personal branding and share tactics for building…

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Ratings System Change has Radio Execs in Guessing Mode

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RALEIGH – Changes to the method used to collect radio ratings data are expected to significantly alter the ratings of some Triangle stations, which will influence both formats and advertising prices for years to come. “The way they’re gathering is totally different than before,” says Dick Harlow, general manager for Clear Channel Communications Inc.’s local…

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Limbaugh Gone, WPTF Ratings Dive. Articulon Chimes in.

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RALEIGH – Rush Limbaugh long has been capable of altering a politician’s future, for good or ill. Now he’s demonstrating similar power in business – at least in the short term – at two Triangle radio stations. Curtis Media Group’s WPTF 680 AM plummeted in the latest radio ratings after competitor Clear Channel Communications Inc….

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