Serves as Communication Agency for St. Patty’s Run Green 8K

RALEIGH, N.C.  (February 27, 2009) – To support North Carolinians who fight MS,  Articulon (www.articulon.com), a Raleigh-based branding and public relations firm, is serving as communication agency and Gold Sponsor for the inaugural St. Patty’s Run Green 8K (www.stpattysrungreen.com).  Funds raised at the charity race will support National Multiple Sclerosis Society of Eastern North Carolina programs. The race is Sunday, March 8 in downtown Raleigh. More than 500 runners are expected to attend.

Articulon is managing marketing and public relations including: Web development, advertising and media relations. This builds upon Articulon’s previous work for the National MS Society. In 2008, Articulon supported three events, the Ridgewood Turkey Trot, the Dinner of Champions, and Walk MS providing PR and collateral development.

“The St. Patty’s Run Green 8K is a great way to encourage eco-friendly practices while supporting programs that directly affect and improve the lives of those living with MS in eastern North Carolina,” says Cindy Stranad, Articulon principal. “We’re proud to be a sponsor and to continue this step toward sustainability.”

The St. Patty’s Run Green 8K event will be held on a newly certified course in downtown Raleigh’s Moore Square. As part of the green initiative, race packets will be electronically distributed, and participants will receive a free Amphipod handheld water bottle to reduce cup waste at race water stops.

About Articulon:
Based in Raleigh, Articulon delivers branded marketing and PR programs that are commercially intelligent and targeted to drive results. With a hands-on approach, every campaign is custom built to meet client objectives based on our commitment to creativity and responsiveness. Inspired to gain results, Articulon helps clients to break through the abundance of noise with a brand and a focused message that creates a connection to their audience. Articulon works with professional service-based companies with a need to increase visibility and organizations that promote advocacy and cause related health initiatives. Work has been completed for emerging brands and Fortune 500 organizations including: Panera Bread, AKC, Defond North America, The Better Business Bureau, Helms Mulliss Wicker, and Saks Fifth Ave. Visit www.articulon.com or call (919) 232-5008.

About MS Events:
MS Events is a Triangle nonprofit, dedicated to coordinating bike and foot races that raise funds and awareness for local causes.  The organization began as a group of volunteers and continues today as such with nonprofit certification.  Currently MS Events raises funds for the National Multiple Sclerosis Society of Eastern North Carolina.  This year’s events include:  St. Patty’s Run Green 8K, Cup ‘N Cone Tour and the Ridgewood Turkey Trot. For more information, visit www.mseventsnc.org.

About the National Multiple Sclerosis (MS) Society:
The National MS Society helps individuals address the challenges of living with MS through their 50-state network of local chapters. The Society helps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services that help people with MS and their families move their lives forward. Visit www.nationalmssociety.org.