TCAR Names Articulon Agency of Record

RALEIGH, N.C. (February 18, 2011) — TCAR (www.TCAR.com), the Triangle Commercial Association of REALTORS®, has named Articulon (www.articulon.com) its agency of record. In September 2010, Articulon worked with TCAR to create and launch its new Commercial Information Exchange called Tacquire (www.tacquire.com). This online portal provides in-depth research tools and property listings to members. Articulon will be building upon the initial brand work and membership retention through CRM campaigns, public relations, advertising and promotional programs.

“We are creating a well-executed roadmap to connect the commercial real estate community with the improved data now available, and Articulon has helped to guide a full-service communication program to make that happen,” says Kim Brennan, TCAR executive director.

TCAR serves real estate practitioners, appraisers, property managers and other professionals within a 14-county area of North Carolina. It is the second largest commercial overlay board in the state, with 600 members. Launched in 2010, Tacquire is a member-based organization that provides a data portal to manage commercial real estate listings, exchange market information and research property data. Brokers own their data, and are able to access historical information and analytics. In-house researchers provide support through fact checking and incorporation of third-party information such as traffic and population statistics. In addition, listings can be integrated into member websites and will be distributed to other commercial information exchanges.

Cindy Stranad, principal of Articulon, explains the organization provides essential resources that assist brokers in successfully managing and growing their businesses. We will connect “both traditional CRM channels as well as nontraditional channels like social media throughout the year.”

Articulon has vast experience in the real estate practice area. In addition to TCAR and Tacquire, the firm has worked with Capital Associates, Vanguard Property Group, Ridgewood Shopping Center, Falls River Town Center, Residences at Quorum Center, Villas at Millbrook, Triangle Commercial Real Estate and Massey Preserve.

About Articulon: 
Articulon, an integrated marketing agency based in Raleigh, N.C., impacts the way clients communicate their brands to build stronger relationships with customers, sponsors, shareholders, employees and community. Each campaign is built with a customized, integrated approach and measured by tangible results. We work with clients to increase visibility in six practice areas: Professional Services, Finance & Banking, Real Estate, Retail & Consumer, Health & Wellness, and Cause & Sport. Client work has been completed for emerging brands and Fortune 500 companies including: The Better Business Bureau Serving Eastern NC, Panera Bread, Saks Fifth Avenue, Hughes Pittman & Gupton, and The American Kennel Club. Visit www.articulon.com.

About Triangle Commercial Association of REALTORS®: 
The Triangle Commercial Association of REALTORS® (TCAR) is one of 1,800 local associations of REALTORS® nationwide that comprise the National Association of REALTORS®. TCAR is the second largest commercial overlay board in North Carolina with 600 members and is accredited through the REALTORS® Commercial Alliance. The association was established in 1995, but began as a committee of the residential board in 1977. TCAR currently serves a 14-county area, including the Triangle, for real estate practitioners, appraisers, property managers, and other professionals allied with the real estate industry. Visit www.tcar.com.

About Tacquire: 
In response to the needs of its members, the Triangle Commercial Association of REALTORS® formed Tacquire in 2010. The company provides a real-time total access commercial real estate exchange. This dynamic property-centric portal is affordable and easy to use. Supported by a full-time researcher, members are able to input listings one time and distribute them across multiple platforms. Members can also add and review historical data on properties, research property records, tax data and GIS information, as well as search listings, receives daily hot sheets and market properties through broadcast e-mails. Using the same technology as National Association of REALTORS®, Tacquire provides the public the ability to search commercial property listings, the member directory, event calendar and news, as well as access property maps, demographics information, aerial views, photos and property information. For more information, contact Kim Brennan at 919-228-2588 or visitwww.tacquire.com.