Social Media and New Year’s Resolutions…Staying on Top of Both

Nearly half of us (45%) usually make a New Year’s resolution, but less than 10% are successful in achieving that goal. The same can be said in business as well. In this ever-changing marketplace, many companies have resolved to develop a social media presence, but have met less-than-stellar results.

As we head in to February, how many of you are still working toward your goals? How many have been sidetracked already? Here are four tips that can keep you on track – personally and professionally.

1. Conquer the fear: whether it’s losing weight or raising brand awareness through social media, the first step you need to take is move beyond negative thoughts. Brush away fears like: “My investment won’t pay off.” or “I don’t have the time for this.”
2. Commit your time: Any project that feeds positive results is going to take dedicated time and effort. Losing weight can’t happen overnight, neither can building a successful social media strategy. In today’s world, we are all super busy with a laundry list of tasks. If you want the reward, make time each day and prioritize two things that you can do that will move you toward your goal.
3. Develop a plan: To achieve success in any aspect of your life, it is critical to develop a game plan before taking action. Don’t start out empty handed and without the right tools to help you succeed. Take a little time to research and learn about what you are facing. Set small achievable goals that you can reach and celebrate as you move toward your ultimate goal. Doing so will keep you motivated and focused on the end strategy.
4. Stay engaged: If you are trying to lose 30 pounds, reach out to your friends and use them as accountability partners. This will help keep your drive alive as you achieve each milestone. The same holds true in business. In developing a social media presence, look to colleagues for feedback on your plan. Pick their minds on what is working and what needs improvement. Be flexible and willing to adjust your strategy as you move along. Remember it’s called social media for a reason. Keep it social. Stay engaged throughout the process and you’ll see the difference in the end.

Whether it’s a personal or professional goal you are seeking to reach, remember to cut yourself some slack along the way. The process may be difficult and you may have a setback along the way, but don’t beat yourself up. Keep moving toward the goal and good things will come. If you’d like more great social media information, check out the Fresh Ideas blog by BurrellesLuce.