Banyan Rock & Talent Wealth Strategists
Banyan Rock & Talent is a collaboration of registered wealth strategist representatives with the FSC Securities Corporation.
Solution
Engaging Articulon, BRT began directing current market trends and financial strategy knowledge to the Articulon team. Articulon generated a media campaign centered on three objectivesto position each strategist as an expert in the field, establish the firm as a community involved partner, and announce new business accomplishments and acquisitions.
Activation included:
- Created bios for all BRT consultants to establish expertise and credibility in the field
- Crafted and distributed news releases showcasing individual and company accomplishments, as well as news
- Connected BRT team members with area media outlets to further showcase expertise
Results
Banyan Rock & Talent wealth strategists have been featured in numerous media outlets:
- News & Observer
- Garner News
- Boom! Magazine
- Triangle Business Journal
Online News Services
- Dow Jones News


