Practice Groups

In today’s crowded social media environment, success is defined by consistently communicating the unique distinctions of your branded offerings from those of the competition. Integrated campaigns raise awareness among customers, prospects and decision-making influencers, such as industry and business trade media and bloggers.

Let’s talk about how we can raise your profile and enhance your corporate brand.  Articulon’s consulting expertise can help you identify opportunities to build trust and establish credibility.

For professional services firms, people and intellectual capital are primary revenue drivers. To Articulon, these two revenue drivers are also the key differentiating advantages of stellar communication. Decision makers are faced with many choices and challenges. We help our clients build their profile as industry experts.

Articulon has extensive experience with:

  • Law Firm Marketing and PR
  • Accounting Firms & Financial Service Firm Marketing and PR
  • Construction Management
  • Education Communication and Event Management

Whether you are preparing to open a new restaurant, or if you are an established business searching for ways to drive traffic, restaurant public relations (Restaurant PR) is an exceptional restaurant marketing tool. We advocate restaurant PR as an alternative to traditional restaurant advertising. It’s an ideal way to attract attention for restaurant grand openings and other special events marketing.

Our B2B practice leaders help our clients create strategic public relation campaigns that deliver ROI for client companies. These goals can vary from broadening brand visibility to positioning company executives as industry thought leaders. In campaigns where a key measure of success is increased sales, Articulon’s work focuses on elements of corporate or divisional brand strategy, and communications campaigns where the primary outcome is sales performance.

Articulon has an impressive portfolio in several industries:

  • B2B firms
  • Trade Associations
  • Commercial Real Estate
  • OEMs
  • CROs

Cause-related marketing builds customer loyalty and good will. Embracing a cause makes good business sense. Nothing builds brand engagement among increasingly hard-to-please consumers and employees like a company’s proven commitment to a worthy cause. In fact, most people prefer to do business with a company that stands for something beyond profits. The practice of cause-related marketing is just one way to build a business that parallels both personal and corporate values. When the cause also resonates with your target audience, your program will produce tangible benefits including:

  • Employee Recruitment and Retention
  • Increased Visibility and Sales
  • Improved Customer Loyalty
  • Increase Brand Recognition and Image
  • Goodwill and a Media Relations Advantage

In every city, town or community there are signs advertising commercial properties for sale or for lease. Many commercial buildings were constructed during better economic times when supply and demand was strong. Now, many of these office buildings and storefronts stand vacant or half-empty which translates into lost revenues and business opportunities for commercial property owners and the community in general.

If you’re a commercial property broker, building owner or a marketer tasked with getting a property sold or leased in these tough economic times, we can help you successfully develop a marketing plan that can help to reduce the time that the property is on the market.

From grand openings to websites to public relations, we have worked with many of the area’s top professional firms.

Building awareness, credibility and trust.

For financial services firms, people and intellectual capital are primary revenue drivers. To Articulon, these two revenue drivers are also the key differentiating advantages of stellar communication programs.

In such a complex financial-services environment, decision makers are faced with many choices and challenges. In our strategic approach, we build trust and establish credibility for our clients as industry experts. At Articulon, we have extensive experience with financial service organizations – whether it be creative, digital, media relations or social media.

Business goals can vary from broadening brand visibility of services to positioning company executives as industry thought leaders and generating sales inquiries. In campaigns where a key measure of success is increased sales, Articulon’s work focuses on elements of corporate or divisional brand strategy and communications campaigns where the primary outcome is sales performance.