A company sells a product or service, but that’s not what people buy.
People buy brands.
Brands were originally developed as labels of ownership: name, design, symbol, packaging. Sure, compelling visuals are important in representing your business or product, but great brands go beyond logos to invoke emotion, connect people and inspire action.
Across six key areas, the Articulon team has built and sustained campaigns for national brands and emerging products alike. Our areas of expertise include:
- Naming and Tagline Development
- Messaging
- Brand Strategy
- Brand Identity
- Logo Design
- Creative Development
- Market Research